THE LIFESTYLE ENTREPRENEUR

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My Content Pillars Reviewed

I’ve been writing this newsletter a little over a year, and it’s been a great learning experience, along with a great builder of discipline regarding writing.

In this past year I’ve oscillated the amount of time I’m willing to put into writing - as I’m balancing my primary goal of building my business coaching practice (I’m on track on all measurables!!) which only loosely benefits from content creation and writing online.

There’s definitely some benefit, but it’s more of a long-play for my overall practice over the next decade, where the initial simple goal of getting to 20 local clients requires different business development activities.

My long-term goals very much involve writing - including potentially writing a book. So continuing to develop this skill is high on my list of priorities. Because I don’t use writing to build my current business (much), however, I have to make sure my writing is aligned with my curiosity and interests, so I don’t get bored or lose steam.

What I mean is - writing this newsletter needs to be enjoyable for me. If it’s a grind I’ll likely lose steam. So going into the 2nd year of writing I’d like to revisit my content pillars, and start thinking about how to narrow them down.

My original content pillars laid out a year ago:

1. Health/wellness

2. Mindset & habits

3. Building businesses

4. Community/relationships

5. Play & self expression

I think of these as a five ball juggling act where where are few are always in the air while a few are resting. If they’re all getting similar amounts of airtime everything flows smoothly.

If we miss one though, the rest eventually come tumbling down.

Unlike the juggling analogy, we’ll have phases of life where some aspects simply lose some focus.

That’s ok in the short-run, and having durable physical and mental health practices allows those phases to pass more seamlessly than if we let everything fall off the rails when things get tough.

That’s one of the underlying themes you’ll regularly hear from me - discipline in all aspects of our life allows for excellence and more joy in all aspects of life.

And what about the title - The lifestyle Entrepreneur?

I learned through trial and error, that designing your ideal lifestyle and future self, and then aligning your life to achieve that lifestyle, is a much better way to go through life than just jumping from opportunity to opportunity.

Trust me when I say I learned this the hard way.

In my 22 years since graduating college, I’ve done multiple combinations of strategic and opportunistic career and business development that have led to a rollercoaster of ventures and wins/losses.

Through painstaking trial and error I’ve slowly, and now successfully, settled into a philosophy towards lifestyle that allows for a meaningful and joyfilled life.

So everything I write about is tailored towards finding and living the ideal lifestyle for each of us.

And entrepreneurs are generally who I write to. I’ve lived as a full-time entrepreneur since 2009, and I think being an entrepreneur is the ideal way to live life professionally.

That doesn’t mean never working for others. Working for others is a necessity at multiple phases of everyone’s lives, and is the desired case in many fields and life situations.

But means you’re building things that are aligned with your purpose and curiosity. And for most people who are seeking to maximize their time on this earth, that means some kind of entrepreneurial ventures.

That can look infinitely different for each person. Because each person is infinitely unique.

We all have to find our own ways.

But there are better ways to do this entrepreneurial thing, so my focus is usually around how to build or buy entrepreneurial ventures that are aligned with a lifestyle goal and defined purpose.

I’m not interested in building unicorns. I’m interested in how we can build businesses that align with our interests and give us enough money to live the lives we want.

How will I evolve over the next year?

My writing is a bit broad currently, at least in terms of being able to build a following and a successful newsletter - I talk about to many things and don’t have enough focus.

I don’t have any need to tighten things up in the next six months, but know at some point I’ll have to if I want to make it worth publishing every week.

In the meantime I’m planning on simply writing about what I’m learning, what I’m finding interesting at the moment. And getting better at organizing and populating my topics over the next half-year.

Thanks for reading along so far, I’m excited for the next year of growth, adventures, and writing.

I’ll talk to you next week,

Mike

Thanks for reading The Lifestyle Entrepreneur

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I’m a Professional EOS® Implementer. That means I’m a teacher, coach, and facilitator who works with entrepreneurial leadership teams (typically growth oriented business leaders with 10-250 employees) to develop three things:

• Vision - getting teams 100% on the same page with where the company is going and how to get there

• Traction - Applying discipline and accountability to achieve that vision

• Healthy - Creating healthy, functional, cohesive leadership teams

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